Date of publication: 2017-08-22 20:02
8775 Don’t compare the price of your home study course to the price of a similar course—compare it to the price of a live seminar or your hourly consulting rate. 8776
Storytelling is really a catch-all technique—you can and should use it in combination with any and all of the previous nine strategies. But the reason why storytelling works so well lies at the heart of what persuasion really is.
what you are telling here is really intresting, do you know where this is coming from? 😉 It is NLP (the other side of that self-healing stuff). Things like the use of negation (your unconsciousness does not recognise it) and storytelling (hypnosis, works also on single& flirt-websites^^), the use of 8775 but 8776 (it changes the meaning of the sentence before) . All that is really interesting and it can be dangerous, but if you really have to persuade people, this stuff works it is the dark side of the force. I 8767 ve tried about a year in my main job and everyday conversations and I 8767 ve been frighten about myself.
Please excuse my english, I just can read it good 😉
Nice post. There are even more you left out.
Can you reference the psychological study you found which shows that telling people the reason why increases compliance? That doesn 8767 t ring true for me. Personally, if someone tells me the 8775 reason why 8776 and it 8775 makes no sense, 8776 then I 8767 m even less likely to comply, and it strengthens my resolve to keep not complying. Even with kids, I some point you have to give up giving reasons and say, 8775 Because I said so. 8776
The strategy itself does make sense if you think about it. We don 8767 t like to be told things or asked to take action without a reasonable explanation. When you need people to be receptive to your line of thinking, always give reasons why.
But comparisons work in other ways too. Sometimes you can be more persuasive by comparing apples to oranges (to use a tired but effective metaphor). Don 8767 t compare the price of your home study course to the price of a similar course—compare it to the price of a live seminar or your hourly consulting rate.
Regarding consistency, when I read this post I couldn 8767 t help remembering with a smile the characters in the movie Next Stop Wonderland. They reminded us that what Emerson actually said was that only 8775 foolish 8776 consistencies are the hobgoblins of little minds. The kinds of consistencies you describe are the good and useful kind.
It 8767 s a great list, but why do you seem to never have numbers beside your Top X lists? I don 8767 t know about others, but its nice to know which number I 8767 m on so that I know how many I have left to read.
Thanks for the great article! Prognosticate I think this one is definitely the most effective way of persuasion. I like your analogy like having a license to print money!
Talk to anyone well versed in learning psychology , and they 8767 ll tell you repetition is crucial. It 8767 s also critical in persuasive writing, since a person can 8767 t agree with you if they don 8767 t truly get what you 8767 re saying.
This is a persuasion theme that works as an overall approach to making your case. First, you identify the problem and qualify your audience. Then you agitate the reader 8767 s pain before offering your solution as the answer that will make it all better.
Use this in your writing by getting the reader to agree with something up front that most people would have a hard time disagreeing with. Then rigorously make your case, with plenty of supporting evidence, all while relating your ultimate point back to the opening scenario that 8767 s already been accepted.
So stories are potentially very powerful tools for copywriters. If you can deliver you copy messages through a well-written story, you can make strong emotional connections with your readers. And that 8767 s got to be a good thing...